Nengajo (年賀状) are an essential part of Japan’s New Year traditions, embodying gratitude and well wishes for the coming year.
These beautifully crafted cards are more than just greetings—they symbolize the importance of maintaining relationships, both personal and professional.
In this article, we explore the origins of nengajo, how they’ve evolved, and how you can create your own meaningful cards this season.
What is Nengajo?
Nengajo are New Year greeting cards traditionally sent to arrive on January 1st. They serve as a heartfelt way to celebrate the new year while expressing gratitude for the kindness received in the past year. These cards often feature:
- Celebratory phrases, such as “謹賀新年” (Kinga Shinnen, Happy New Year) or “賀正” (Gasho).
- Messages of appreciation, thanking recipients for their support during the previous year.
- Wishes for continued goodwill and connection in the coming year.
The History of Nengajo
The roots of nengajo can be traced back over a thousand years to Japan’s Nara and Heian periods.
During this time, it was customary to visit superiors and elders in person to offer New Year greetings, known as 年始回り (nenshi mawari).
When physical visits weren’t possible, these greetings evolved into written messages.
Over time, the practice gained popularity:
- Edo Period: The introduction of courier systems (飛脚) enabled people to send nengajo more widely.
- Meiji Era: The invention of postcards in 1873 revolutionized nengajo, making it affordable and accessible to everyone.
- Modern Era: Japan’s postal system introduced a “special New Year post” service, ensuring that cards sent in December are delivered precisely on January 1st.
Today, nengajo remain a cherished tradition, blending ancient customs with contemporary creativity.
How to Write a Nengajo
Crafting a nengajo involves more than just sending a card—it’s about creating a meaningful message tailored to the recipient.
Key elements to include:
- Greeting phrases:
- “謹賀新年” (Kinga Shinnen, Happy New Year).
- “旧年中のご厚情に感謝申し上げます” (Thank you for your kindness last year).
- “本年もよろしくお願いいたします” (Please continue your support this year).
- Personalization:
- Share updates about your life or family, such as milestones or achievements.
- Incorporate the year’s Chinese Zodiac animal (e.g., the dragon for 2024) into your design or message.
- Etiquette:
- Use formal language for business contacts or superiors.
- Handwriting adds a personal, heartfelt touch, though printed cards are also common.
Tools to Create a Beautiful Nengajo
Whether you prefer traditional or modern styles, the right tools can elevate your nengajo to a work of art.
Calligraphy Tools:
- Akashiya Fude Natural Bamboo Brush Pen: Perfect for creating elegant characters with traditional flair.
- Kuretake Brush Pen: Ideal tool for creating elegant lettering and writing on traditional Japanese envelopes.
Stationery Essentials:
- High-quality postcards or Washi Paper for an authentic feel.
- Decorative elements like Kamiiso Washi tapes to add charm and personality.
Conclusion
In an age dominated by digital communication, nengajo offer a refreshing reminder of the power of personal connection.
They blend centuries-old traditions with contemporary creativity, making the simple act of sending a card a meaningful gesture.
This New Year, why not embrace the spirit of nengajo? Whether you’re rekindling old friendships or expressing gratitude to business contacts, a thoughtful card can make all the difference.
Explore our Calligraphy Collection to find everything you need to craft your perfect nengajo.
Let’s celebrate the New Year with style, tradition, and heartfelt connection!
